Chris Hogan
Do you want to increase business through your website?
Getting customers but they aren't staying, aren't buying?
Rich content engages customers and leads them to a purchase. Articles, case studies, blog posts and email newsletters are the stock in trade and those with poor quality content will lose customers, particularly professional people.Case Study One -- Microsoft
Microsoft use Chris Hogan to explain their technology to small businesses. Their UK Small Business Portal features videos, articles, case studies and testimonials from customers, Microsoft staff and Microsoft Partners.
The goal is to lead the customers through tricky technology concepts so that they understand what IT can deliver for their business, without having neccessarily to understand what's under the bonnet.
This has also lead to work writing blog posts and email newsletter articles for Microsoft Gold Partners.
Even print articles can be used as part of an online marketing campaign, as this second case study illustrates.
Case Study Two -- The Pub
The Talbot Inn (left) represents a fantastically successful application of internet marketing (by IRUN Business Intelligence) to an old-school business.
Chris Hogan's two-page article in the Oxford Times 'In Business' colour monthly magazine described the transformation. This was picked up by IRUN and used online and at networking events to generate more business for themselvs as well as the pub.Fancy transforming your business?
How about commissioning some great copy for your business or your customer's business?
Contact chrishogan (at) hayhousegroup.com